課程內容 Course details

思維框架駕馭 AI 內容創作。 Direct AI content with a thinking framework.

由零基礎到自媒體增粉實戰, 選擇適合你的起點。 From zero to real growth. Pick your starting point.

  • 學費 Price 入門 $380 · 進階 $1,080 Beginner $380 · Advanced $1,080
  • 程度 Level 入門至進階 Beginner → Advanced
  • 小班 Class size 每班 12-16 人 · 名額有限 12-16 per class · limited
  • 形式 Format 真實案例 · 課堂實操 Real cases · hands-on

選擇你的起點 Choose your starting point

入門 Beginner

AI 自媒體入門指南:零基礎創作內容 AI Content Marketing Essentials

HK$380 · 每班 12-16 人 · 12-16 per class

1 堂 · 2.5 小時 1 session · 2.5 hrs

正在認識 AI,想讓靈感轉化成內容的自媒體新手。 New creators getting to know AI, who want to turn inspiration into content.

完成入門可優惠升級進階。 Beginners upgrade to Advanced at a discount.

你會學到 You'll learn

  • 分清傳統內容營銷與 AI 內容營銷
  • 掌握基本內容靈感與 Content Flow 框架
  • 與合適的 AI 工具溝通,找出可用方向
  • Tell traditional and AI content marketing apart
  • Grasp content inspiration + the Content Flow framework
  • Talk to the right AI tools to find usable directions
進階 Advanced

進階 AI 內容營銷:自媒體增粉實戰 AI-Driven Content for Self-Media Growth

HK$1,080 · 每班 12-16 人 · 12-16 per class

2 堂 · 每堂約 3 小時 · 30 天課後支援 2 sessions · ~3 hrs each · 30-day support

有基礎內容創作及使用 AI 工具的經驗,追求品牌或粉絲增長的創作者/SME。 Creators / SMEs with content-creation and AI-tool experience, chasing brand or follower growth.

增粉實戰,全期真實品牌個案。 Hands-on growth, real brand cases throughout.

你會學到 You'll learn

  • 設計以追蹤者為導向的內容框架並套用 AI
  • 比較各大 AI 工具,避開 AI-generated 痕跡
  • 為品牌做定位、客群與內容啟動規劃
  • Design a follower-driven framework with AI tools
  • Compare AI tools and avoid the AI-generated look
  • Build brand positioning, audience and launch plans

課程時間表 Upcoming sessions

以下為參考時間表, 實際開課日期及學費將於報名後確認。 Sample schedule. Exact dates and fees are confirmed after you apply.

課堂上會用到 Tools you'll use

Gemini ChatGPT Claude 課程專屬 MVP 工具 Course MVP tool

真實案例研究。 用實際品牌個案拆解內容思維框架,課堂即場實操。 Real case studies. Break down real brand cases, hands-on in class.

課程常見問題 Course FAQ

01|這個 AI 內容營銷課程適合誰? 01|Who is this AI content marketing course for?

本課程適合希望運用 AI 提升內容產出效率的自媒體創作者、中小企負責人、Startup Founder 及內容營銷工作者。無論是剛開始經營內容,還是已經有基礎但希望提升內容策略,都可根據經驗及測試結果分配合適的課程。

This course is designed for content creators, solopreneurs, SME owners, startup founders, and content marketers who want to use AI to improve content productivity. Whether you are just starting to create content or already have experience but want to improve your content strategy, the suitable course level will be recommended based on your experience and assessment result.

02|入門班和進階班有甚麼分別? 02|What is the difference between the Beginner and Advanced levels?

入門班適合零基礎或內容產出不穩定的學員,重點是建立 AI 內容營銷的基本概念、靈感框架與內容流程。進階班則適合已有基本經驗的創作者或中小企,重點是品牌定位、目標客群、內容策略、深化使用 AI 工具,以及增長導向的內容規劃。

The Beginner level is suitable for learners with little experience or inconsistent content output. It focuses on the fundamentals of AI content marketing, inspiration frameworks, and basic content flow. The Advanced level is designed for creators and SMEs with existing experience, focusing on brand positioning, target audience development, content strategy, deeper use of AI tools, and growth-driven content planning.

03|這個課程會教 AI Prompt 嗎? 03|Will this course teach AI prompts?

本課程不只教授 Prompt,而是教你如何用內容營銷思維引導 AI。重點包括受眾分析、內容定位、品牌語氣、內容框架及 AI 輸出判斷,讓 AI 不只是生成文字,而是協助你建立更有效的內容系統。

This course does not only teach prompts. It teaches you how to guide AI with content marketing thinking. You will learn audience analysis, content positioning, brand tone, content frameworks, and how to evaluate AI output, so AI becomes part of a more effective content system instead of only generating text.

04|課程會實際操作哪些 AI 工具? 04|Which AI tools will be used in the course?

課程會實際使用 ChatGPT、Gemini、Claude 等 AI 工具,並比較它們在內容靈感、資料整理、品牌定位、文案生成及內容優化上的不同優勢。課堂亦會配合課程專屬的 AI 工作流工具 (MVP),協助學員建立更完整的內容工作流。

The course will include hands-on practice with tools such as ChatGPT, Gemini, and Claude. You will learn how each tool can support idea generation, research organisation, brand positioning, copywriting, and content optimisation. The course will also include a proprietary AI workflow tool to support a more structured content workflow.

05|我已經會使用 AI 工具或 AI Agent 自動完成工作流程,還需要報讀嗎? 05|I already use AI tools or AI agents to complete my workflow. Should I still join?

如果你目前主要依賴 AI 工具協助資料整理、文案生成或自動化執行,這個課程仍然適合你。AI 工具能提升「執行效率」,但未必能判斷「品牌策略」。

本課程的重點不是教你操作單一工具,而是教你一套內容思維框架,讓你能更準確地引導、審視及優化 AI 工作流,令產出的內容不只是「完成」,而是能真正帶動增長、符合品牌目標。

Yes. AI tools excel at execution efficiency, but they cannot replace strategic thinking. Tools can generate text, but they don't understand your brand positioning, audience angles, or growth direction.

This course focuses on helping you build a core content framework so you can guide, evaluate, and optimize your AI workflow with precision. The goal is not just to get content “done”, but to make it perform and better support your brand goals and actual needs.

06|課程可以幫助我提升粉絲增長嗎? 06|Can this course help me grow my followers?

課程不會保證即時粉絲增長,但會教你如何設計更有方向的內容框架,改善內容主題、受眾切入點、平台輸出及內容一致性。這些元素都是提升長期粉絲增長、互動及轉化的重要基礎。

The course does not guarantee instant follower growth. However, it teaches you how to design a clearer content framework, improve content topics, audience angles, platform output, and consistency. These are important foundations for long-term follower growth, engagement, and conversion.

07|中小企如何運用 AI 製作社交媒體內容? 07|How can SMEs use AI to create social media content?

中小企可以透過 AI 建立更有效率的內容流程,包括品牌定位、目標客群分析、內容主題規劃、Post 方向、短片概念及推廣訊息。課程會示範如何將產品或服務轉化成更適合社交平台的內容角度。

SMEs can use AI to build a more efficient content workflow, including brand positioning, target audience analysis, content topic planning, post ideas, short-form video concepts, and promotional messages. The course will show how to turn products or services into content angles that are more suitable for social media platforms.

08|完成課程後,我可以帶走甚麼成果? 08|What will I be able to take away after the course?

學員將能掌握一套 AI 輔助內容規劃方法,並練習產出可用的內容方向、Post idea 或短影音 (Short Reel) 靈感。學員亦會學習如何規劃品牌定位、目標客群及內容啟動方向,為持續經營自媒體建立基礎。

You will learn an AI-assisted content planning method and practise generating usable content directions, post ideas, or short-form video/Reel ideas. You will also learn how to plan brand positioning, target audiences, and content launch directions as a foundation for long-term self-media development.

填寫報名表,為你推薦最適合的班別 Complete the application form

根據你的 AI 使用經驗及自媒體背景, 為你推薦合適課程。 We will recommend the right class based on your AI usage and self-media experience.

前往報名表 → Go to application form →
立即填寫報名表 → Apply now →